Is a Wedding Videographer Worth It? The No. 1 Thing Couples Say They Want Most (And It’s Not What You Think)
- Richard MUGWANEZA
- 4 days ago
- 4 min read
We’ve asked the same question to every couple we’ve met with over the years.
Not once. Not ten times. Hundreds.
And the question is simple:“What’s the most important thing you want to see in your wedding video?”
You might think the most common answer is:
The vows
The ceremony
The first look
The kiss
The dance floor
All great guesses. All beautiful, memorable, emotional.
But none of them are the answer.
💬 “I Just Want to See Everyone…”
A couple of years ago, I was on a call with a newly engaged couple who had just booked their venue.“What’s the first image that comes to mind when you think of your wedding video?” I asked.
The bride glanced at her fiancé, as if to check in with his thoughts — but before he could speak, she leaned in and said,“I just want to see my dad laughing"
That moment has stayed with me ever since.
Since then, I’ve paid close attention. Not just to the answers, but to the why behind the answers. And now I can tell you confidently:
👉 The number one thing couples want from their wedding video is to see their people — their loved ones — having a great time.
Over 90% of couples we speak with, when asked about their biggest reason for hiring a videographer, say some version of this:
“We just want to see everyone together.”“I want to watch our guests laughing and dancing.”“This is the one time in our lives where all the people we love are in the same room.”
It’s not about the flowers or the cake or the shoes. It’s about the faces. The hugs. The unexpected reactions. The full tables. The big laughs. The older relatives. The friends who flew in from far away. The way your mom glanced at you when you walked down the aisle. The way your cousin absolutely went wild on the dance floor.
📼 A Personal Story That Changed How I Film
I’m currently working on a unique (and still secret) wedding show involving couples who have been together for a long time. In one episode, I sat with a couple married for 41 years — since 1984, back when wedding videography wasn’t common. But they had filmed theirs.
We sat together on their couch and played the tape. The film was raw, unedited, no fancy angles. They giggled through the beginning, commenting on their hair, the cars, the clothes, the energy.
Then something unexpected happened.
During the communion scene of the church ceremony — a moment many modern videographers overlook — they went completely silent. The footage showed everyone in attendance coming up to receive communion.
There was no reception footage, so that simple moment was the only time they could see all their guests again. Some of those guests are no longer with us. The couple watched in stillness, quietly pointing at each person on screen. They softly described their relationships with them, one by one.
Unprompted.
This moment taught me something no training or gear ever could:What really matters lasts. And it’s almost always the people.
🎥 This Is Why We Film the Way We Do
At Briday, we film weddings like documentaries — not movie sets. We don’t stage or interrupt. We capture the energy, the movement, the laughter, the emotion as it unfolds naturally. Because if what matters most is the people, we don’t want to miss the real moments they create.
When you get your wedding film, you’ll of course see the big moments — the vows, the ceremony, the toasts.
But you’ll also see your grandmother cheering. Your best friend crying. Your little cousin dancing like nobody's watching. That hug you didn’t even realize happened. That burst of joy you couldn’t have staged if you tried.
⏳ One Day, This Video Will Matter Even More
Weddings go by in a blur. And years down the road, you’ll want to go back — not just to what happened, but to how it felt.
We’ve had couples tell us:
“We watch it every year on our anniversary.”“We showed it to someone who couldn’t be there.”“We didn’t realize how much it would mean until we saw it.”
Still wondering “is a wedding videographer really worth it?” For most of the couples we’ve worked with, the answer becomes clear the moment they see the people they love, laughing and dancing, preserved forever on film. Your wedding video isn’t just a recap. It’s a memory vault. And the people inside it? That’s the part that will last forever.
💬 What About You?
What’s your biggest reason for wanting a wedding video?Leave a comment and tell us the moment, the person, or the feeling you want to relive.
And if you’re ready to talk about how we can help capture the people you love most…
Let’s chat. Book your intro call with Briday
We’d be honored to preserve those moments for you — and the people who make them matter.